We are recruiting for an experienced Group Marketing Director to join a larger 5-Star hotel and resort company in Southeast Asia.

Managing the marketing activities for a number of hotels and resorts, you will be the integral part of the success of the company.

Reporting to the COO, this role will be responsible for:

• Effectively coordinate and implement marketing activities to achieve set goals and objectives
• Support the marketing team in their day-to-day tasks
• Implementation of websites content
• Plan and execute a marketing strategy for the organisation and for new and existing products or services
• Oversee the implementation of the marketing strategy
• Develop a brand strategy
• Set and administer an annual marketing budget
• Devise EDM plan to promote hotel and outlets, review google analytics to ensure KPI’s are being met
• Guide the day-to-day activities of the marketing team
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
• Development of social media calendar and strategy
• Manage and measure marketing campaign costs
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
• Development and delivery of multichannel campaigns (display advertising, SEM, emailing, social media etc)
• Conduct market research studies
• Negotiate with media agencies and secure agreements on the production of promotional materials
• Liaises with the COO on relevant marketing projects & campaigns as necessary

About you:

Prior postings as VP, group or regional marketing experts

5-star hotel background

Previous experience in digital marketing

Able to work independently and under pressure

High skills in website animation and deliverables

Professional presentation skills

Results-driven and eager to improve the marketing and branding performance of the entities

Strong understanding of and use of English and English grammar